With: Agency OWOW
Role: concept development, brand guideline, visual design, iconography, 3D model, font design, colour palette, print and digital assets
MyOrder was one of the previous Rabobank innovations. It’s an online platform featuring mobile orders and payments. It offered products and services in fifteen categories, such as food delivery, ticket, parking, cinema, and so on. In this project, we summarised the company mission into “Order Life Easy”, and developed a full package for the new brand identity.
MyOrder included a wide range of services (gas, tickets, cinema, parking, discount, gift, amusement park, food, donation, Thuisbezorgd.nl, florist, carwash, thuis Afgehaald, printing). We designed around 400 icons for its applications.
From 2D icons to 3D morphs
The two-demensional icons were further being developed into 3D environment. These 3D icon scupltures were being used in campaign video, 3D printing, print and digital assets.
We created two custom fonts, MYO-Bold and MYO-Regular, to be used on headline and subhead.