Travel Proud


With: Booking.com and Giuliana Latte

Research shows that 1 in 3 LGBTQ+ traveler still fears judgement from the hotel staff.


In 2020, Booking.com launches Travel Proud to improve LGBTQ+ traveler experience.

Travel Proud includes an educational program, providing the inclusive hospitality trainings to Booking.com’s partners, as well as a certification program for hotel partners to showcase their inclusivity and for travellers to choose their destinations on the platform.

In collaboration with Giuliana Latte, we create the visual identity and guideline for Travel Proud and its design applications. It includes from the main visuals, logo, icons, colours palette, photography, animation movements, to the end products such as web, print, and video applications.

Bisexual, Pansexuality, Transgender, and Nonbinary - Travel Proud flags variations


Style guideline selection


Style guideline selection




Travel Proud traininng workbook


Travel Proud certificate - countersign
Mark